Brand Strategy

EEstablish the brand's mission, vision, and values while analysing the target audience is crucial. A unique positioning is developed to differentiate the brand in a crowded market, creating an identity that tells a story and emotionally connects with consumers.

​

​

 

Image & Identity Development

A detailed manual is created for visual elements and communication guidelines across platforms, ensuring logos reflect the brand's personality, with colors that evoke emotions and consistent typography. Additional manuals can be developed for specific areas like Ecommerce, Social Media, Content, or Influencers.

​

​​

 

Creative Direction & Production

Establish the vision and tone for fashion campaigns through effective creative direction. Develop concepts and mood boards that guide aesthetics while selecting suitable photographers, stylists, make-up artists, and models.

​

​

 

Fashion Styling

Create a cohesive image that meets the needs of brands or events by interpreting their visual language. Support fashion houses' creative directors in research, inspiration, style evaluation, and campaign development.

​

​

 

Communication Planning

An annual master calendar is developed to highlight key events and produce engaging visual content aligned with business objectives.

The focus is on creating relevant and authentic content for the target audience by researching their preferences and habits.

​

​

​

Content Creation

Showcase high-quality content that is enjoyable and relevant to the audience through social media platforms like Instagram, Facebook, and TikTok. Produce various types of content such as street style photos, reels, lifestyle images, and behind-the-scenes footage to stand out from competitors.

​

​

 

Events and Launches

Organize memorable events for new product launches, ensuring every detail enhances the brand image and fosters community engagement through fashion shows, pop-ups, or exclusive VIP events.